Why Hire An Email Copywriter?
If you’ve built a list, considered building a list, and understand that there is a hidden fortune in building your list and you want to figure out exactly how to unlock that fortune, then you’ll want to read this article. Specifically, we’re going to discuss 3 main reasons why you’d want to consider hiring an email copywriter to help you do this because you can’t (and shouldn’t) do it all yourself, you’re probably not keeping top of mind by keeping in touch with your audience and if you do this right you’ll etch yourself as the number one, “go to” resource in your niche. After you read this, you should be able to see why you’ll want to outsource email copywriting to an expert that specializes in this.
Don’t do it all yourself
You have a business to run and unless your main business involves writing emails, you probably don’t want to do it all yourself. Email copywriting is a bit art and a bit psychology, but I can tell you without a doubt, it is most definitely a requirement for today’s successful small business. The actual writing of the emails is something that, unless you like doing it yourself, you can quite easily outsource. In your prospect’s inbox is easily one of the most powerful ways to build up a close relationship, but only if it’s done right. To do it right requires commitment and repeated effort, which definitely can be tedious, but it needs to get done. Why? Because, you want to be the first person that comes to mind when a prospect / potential customer thinks of when they have a problem that you are well equipped to solve in their business.
Keep top of your prospects mind
Prospects that have already met you, checked out your website and perhaps opted in to your list are primed already to “possibly” do business with you, but you don’t want them wandering off, right? So how do you do that? Email marketing is one of the easiest and low cost ways to keep top of mind with these folks. The more frequent the touches the more likely they are to feel like they know you. As long as you don’t offend them, and you actually add value to their lives via their email inbox, the more likely they are to grow to like you and trust you. Then, they’ll eventually do business with you. If you don’t keep in touch with them, they could forget about you, which leaves them open to doing business with someone else. You want to make yourself stick in their brain as the only solution for what you provide.
Become the number one “go to” resource in your niche
How do you etch yourself in their brain? Easy, consistent effort and repeated messages. Once you have been pigeon holed as the go to resource for the solution you provide, your prospects will start coming to you with questions, referring others to you and soon, you’ll be inundated with financially lucrative opportunities. That’s what you want, right?
So, I hope it’s now clear exactly why you definitely want to incorporate consistent and persistent email marketing into your business. You can’t and should not do it all yourself. You understand the importance of keeping top of your ideal prospect’s mind and if you do this over and over in a very short amount of time you will have etched yourself as the “go to” resource for your prospects, which means you’ll soon have all the opportunity you want and all the business you’ll need.
If you’re looking to outsource your email copywriting or need help building up your email list give Carlos a call: 917.652.6375
Professional Email Copywriting Expert
Focused Life Marketing