When Hate Mail Is Good
Have you ever gotten hate mail?
Or, at the very least, a very angry message mail from one of your potential prospects?
Maybe it wasn’t from a prospect at all.
Whatever the case, if you’ve received one of these then you’ll probably understand what I’m about to share with you and hopefully it gives you a different perspective.
See, the first time I received an angry email related to my business was from a potential customer.
It was from someone that didn’t give me money.
They wanted a deal on something I was offering and their rationale was because they weren’t sure whether or not they were going to like it.
I was dumbfounded.
Fortunately, for me, I had already had sales experience with folks from my years as a finance manager in the car business.
See, back then, I had to sell to anyone and everyone because my job depended on it.
My bosses expected me to produce a certain amount of sales, each and every month, or, rightfully, I’d lose my job.
That kind of pressure to sell can be just what someone needs to get stuff done, but it’s not for everyone.
When I started working for myself I did not realize that I didn’t have to sell to everyone, so, I’d routinely try and hard sell EVERYONE!
I don’t do that anymore.
It might seem counterintuitive, especially if you’re struggling financially, but hard selling is actually harder than first figuring out what people are buying and then selling it to them.
The next difficulty is figuring out pricing.
How should you price whatever it is you’re selling?
Well, there are a ton of ways folks recommend you do it, but, ultimately, in my opinion, price is totally subjective.
Things are only worth what others are willing to pay for it.
If no one is willing to pay your price…then it’s not worth that.
Or, you did a shitty job of justifying it’s price.
So, again, price is a subjective and has a slightly abstract relation to value.
People pay what it’s worth…to them, BUT, they also anchor value to what others are either willing to pay or SEEM willing to pay.
This is important and I promise I’ll get more into that in another email, right now I want to get back to the why hate mail is good part for ya.
Hate mail, as it relates to your business, is a feedback mechanism.
If you’re making sales AND getting hate mail, guess what?
You’re doing something right (unless you’re selling drugs or doing something illegal…that’s bad).
Remember, you CANNOT please everyone, so, instead, focus on selling to those that will pay you and better still, focus on catering to those that will pay you the most.
That doesn’t mean you can’t have different levels of offers at different price points.
Point being, your highest paying folks value whatever you’re selling so much that they’re willing to pay you the most, but ONLY when they perceive the value to be there.
You must anchor whatever you do to value and the easiest way to do that is by demonstrating proof.
The easiest way to demonstrate proof is through results!
Focus on that and you’ll automatically start increasing your own personal brand value.
Next time I’ll tell you a bit about the “Dollar in the pocket” trick I got from “Breaking Bad,” which absolutely changed my perception of low ticket product prices and why you might want to incorporate them into your business model, no matter what you do.
Hope you found this useful and I’ll talk to you tomorrow.
P.S. What are you currently “stuck on” in your business? Let me know in the Parlay Society Facebook Group (join up if you haven’t). If you have the problem, it’s highly likely that others do as well. I’m trying to help people solve their problems. Let’s start with yours. Thanks for your feedback.