Guerrilla Marketing Strategies For Getting Referrals

Carlos Rosario Guerrilla Marketing Expert
Happy 2014 & Let’s Start This Right

First, and foremost, I want to wish you a Happy, Healthy and Prosperous 2014.

Last year was a tough one for me because I lost my Dad, April 13, 2013.

It was quite unbearable.

Were it not for the grace of God, the love from my family and one last thing….purpose, I don’t think I could have continued.

I realize that we all have a finite time on this planet, and regardless of your religious views, I think we can all agree we’re all headed for the same final destination…physically at least.

Today, I hope to kickstart the year with, hopefully, a helpful strategy.

According to  411 Small Business Facts (

Small employers think the most effective means to promote their business is positive word-of-mouth and associated referrals.

Eighty-two (82) percent report word-of-mouth contributes substantially to generating their sales revenues.

If that’s the case…that means that MOST small business owners rank referral marketing as the MOST effective form of marketing their business OVER ALL OTHER types of promotions including Search Engine Optimization, Social Media and other hyped up forms of new age marketing.

Word of Mouth is still king.

However, the funny thing is hardly any business owner has a strategic referral marketing system or process in place to help keep the pipeline of referral clients full.

Isn’t that odd?

As a business owner, yourself, do you have a referral marketing system in place that will keep a steady flow of customers coming through the doors day in and day out or are you always at the mercy of whatever the economy is doing or which advertising salesman comes through your door?

In this post, I want to GIVE YOU a strategy that will help you kick start your referral marketing campaign so that you can finally stabilize and control your customer flow, cash flow and know for certain what’s going to happen tomorrow, next week and next month with your business.

Overview Of The Process:

1. Refer to your current list of customers (if you’ve already done some business) or find a list of business owners that cater to the same target audience as you, but are not direct competitors.

2. You’re going to reach out to these business owners and past customers ask them to recommend you and refer you to their friends/family and others that could benefit from your services….seriously!

3. Now, with the list of past customers, getting them to refer you shouldn’t be that difficult because they already know you (and I assume they like and trust you)….they do represent your best salesmen.  

For the other business owners, you’re going to ask for their endorsement, but you’re going to frame this as adding value to their list, while making them look like heroes without them lifting a finger or spending a dime.

You could also offer to reciprocate the favor to your own list, thereby enticing them through a bribe to grow their list if they’ll help you grow yours.

The above is the entire concept in a nutshell, and, believe me, it works.  

This strategy can grow your business faster and quicker than any other form of marketing available.

If you give it an honest and through try (don’t just send this to 3 people and claim this doesn’t work), you’ll see just how powerful and effective this strategy is.

Hope that was helpful.

Let me know what you think in the comments below.

P.S. Still trying to figure out how to get to the next level in your business?  Contact me directly via phone: 877-759-3338 and let’s setup a quick 10 minute strategy session to find out where you’re stuck and see if we can’t work together to get you unstuck.

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