If you start any creative process while staring at a blank slate…you’re destined to find quick short term failures. Instead, why not start half done? “But How?” you might ask. Well…start by looking for outside inspiration.
In his book, “The 4 Hour Work Week” (great book by the way), Tim Ferris talks about finding your muse. In essence he’s talking about stimulating your creative process. Ideas, although it would be nice if they would just pop into your mind from the ether, in reality, rarely do, unless you feed it some raw materials to work with.
Dan Kennedy is notoriously famous for hating on creativity for creativity’s sake. Another smart marketer I admire, Ryan Lee, just wrote a blog post that stirred up controversy about the implications of copying others and what is considered ethical.
For me, I fully condone getting outside ideas, and in fact, I think its a smart way to shortcut your advance to the top, but there are some caveats.
Don’t just copy someone flat out, ever, because it could come back and bite you in the ass. Besides that, if you copy what you see without fully understanding “the iceberg” as I like to refer to it, you may risk shooting yourself in the foot without realizing it.
As an example, I’ve listed gigs on Fiverr that have made me THOUSANDS of dollars and have routinely seen others (and one guy in particular) copy my gigs word for word but have not seen the same level of activity as mine and I also suspect that they are unaware of the “system” that I use to not only foster future sales, but also my upsell process, and creative psychology in play to get positive feedback and promotion as compensation strategy I regularly employ.
While flaterring, to say the least, copying what you see can have a ton of adverse consequences and generally relays a persons lack of creativity (irony), lack of work ethic and willful display of lack of respect – if you’re willing to copy and pawn off others materials as your own…what do you think that says about you?
While far from perfect, I’ve come to understand how important it is for me to add my own voice, my own perspective and my unique value to anything that I promote, sell or do. Why do you think that’s important?
Trust and authenticity. If you’re adding REAL and unique value, people tend to gravitate to that notion. They sense authenticity, and that breeds trust, which is an essential component for any one’s or any businesses long term survival.
Once people know, like, trust and can relate to you, the barriers to them “doing business” with you or purchasing from you dissolve. If you don’t believe me….I encourage you to prove me wrong or let me know why in the comments.
Aside from a brand spanking new technological advancement or “like magic” display of elemental harnessing in science (ie someone having magic powers), I suspect that every concept has already been pondered. Every good idea, thought of.
The way we choose to manifest these ideas through our own unique voice, is the key to successfully positioning ourselves as subject matter experts, however, don’t just rattle off what one other person just said and expect to get the credit.
Stimulate your muse, get inspired by others for sure, but find your voice…craft your message…add value to the world.
Love it or hate it…let me know what you think in the comments.